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When sportswear companies place a strong emphasis on performance innovation in footwear, other areas such as style are Asics Gel Quantum 360 Femme often compromised. Technology-based designs may well take place on the track, in the field, or in the yard, but when it's time to remove the athletic equipment and return to the streets, they seem severely out of place.
For Adidas, a brand whose success has exploded in recent years, their innovation experience has been quite the opposite - and Boost technology is an integral part of it.
In 2013, the brand with three streaks presented Boost as its revolutionary padding system, which offered the highest energy return in all running shoes. The technology was designed to provide runners with soft cushioning and durable energy that stiffer sneakers would not be able to.
What makes Boost different from any other cushioning used in sneakers is its material. Adidas has partnered with leading chemical company BASF to develop a solid Nike Roshe Run Femme granular material that has been inflated and processed into thousands of small energy capsules. When assembled to form the separate Boost midsole, the capsules store and release more energy than any other design on the market.
While innovation in the sneaker industry includes a lot of research and development, there is also a lot of trial and error. For consumers, new technologies may seem fanciful, as brands offer air units, special Adidas Superstar Womens Floral foams and more. Boost is far from a gadget and its uses continue to expand across the Adidas product line.
The same technology that keeps riders comfortable on the long distance races, is now used for basketball shoes, soccer cleats, lifestyle sneakers, and even the classic modernized brand like Superstar .
NMD, the newcomer to Adidas Originals, quickly gained a foothold in the world of Asics Gel Lyte 3 Femme sneakers.
Unveiled in December, news of the new silhouette go like hotcakes retail, causing queues resembling YEEZY, even returning above the ticket price, with no real signs of celebrities, and one number to collaborative Nice Kicks sides.
The design of the shoe contains references to models adidas archive as Micro Pacer, the Rising Star and the Boston Super, but it is unlikely that it is really important for sneakers because NMD can easily Nike Air Max Thea Damen stand on technical footwear market. In short, it makes more sense that kids buy NMD because it's packed with modern technology, it's comfortable, and the consensus is: it's the sneaker of the moment.
Although surprising in some respects, the success of the shoe is not unprecedented, as any execution soaked by Boost easily attract attention, but adidas has maintained demand for NMD, while Nike Air Max 95 Femme releasing an impressive number of colors . To show the overall perseverance of the silhouette, we turned to some of our friends from around the world to learn more.