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When sportswear companies put Nike Air Force Mujer a heavy emphasis on performance innovation in footwear, other areas like styling are oftentimes compromised. Technology-driven designs might do well on the track, field, or court, but when it’s time to take Adidas Stan Smith Femme off the athletic gear and step back into the streets, they look severely out of place.
For Adidas, a brand whose success has skyrocketed in recent years, their experience with innovation has been quite the opposite — and Boost technology is a huge part of that.
In 2013, The Brand with the Three Stripes introduced Boost as its revolutionary cushioning system, which provided the highest energy return in any running sneaker. The technology Nike Roshe Run Womens was designed to provide runners with soft cushioning and long-lasting energy that more rigid sneakers couldn’t.
What makes Boost unlike any other cushioning used in sneakers is its material. Adidas Eqt Support Adv Mens Adidas partnered with leading chemical company BASF to develop a solid granular material that’s blown up and turned into thousands of small energy capsules. When put together to form the distinct Boost Nike Roshe Run Mujer Azul midsole, the capsules store and release more energy than any other design on the market.
While sneaker innovation across the industry consists of a lot of research and development, there’s also a lot of trial and error involved. To the consumers, new technology can seem gimmicky, as brands come up with air units, special foams, and such for performance. Boost is far from a gimmick and its uses continue to expand throughout Adidas' line of product.
The same technology that kept runners comfortable on long-distance runs, is now being used for basketball sneakers, football cleats, lifestyle sneakers, and even modernized brand classics like Nike Air Max 2017 Mujer the Superstar.
The numbers are tiny for a company that makes some 300m pairs of sports shoes each year. Yet Adidas is convinced the Speedfactory will help it to transform the way trainers are created. Nike Roshe Run Donna The techniques it picks up from the project can then be rolled out to other new factories as well as to existing ones, including in Asia—where demand for sports and casual wear is rising along with consumer wealth.
Currently, trainers are made mostly by hand in giant factories, often in Asian countries, with people assembling components or shaping, bonding and sewing materials. Rising prosperity in the region means the cost of manual work outsourced to the region is rising. Labour shortages loom. Certain jobs require craft skills which are becoming rarer; many people now have the wherewithal to avoid tasks that can be dirty or Nike Air Max Classic BW Damen monotonous.